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Vaseline launches new campaign to celebrate 150 years of healing

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ENGLEWOOD CLIFFS, N.J. — This year marks the 150th anniversary for the original skincare protectant, Vaseline. For over a century, the brand has been there helping to heal, protect and love your skin when you need it most.

To honor the brand’s legacy, Vaseline recently launched its Defining Moments campaign highlighting life moments where Vaseline has played a role helping to heal skin for the past 150 years and more. The spots that will be running on TV and YouTube now through September.

Founded in 1870 by Robert Chesebrough, Vaseline products have been helping heal dry skin during life moments that define you, take strength, courage, and persistence to go on.

“From the first successful expedition to the North Pole, to protecting wounds in WWI, to healing the skin of 5 million people through the Vaseline Healing Project, Vaseline Brand has a rich heritage as America’s most trusted healthy skin expert,” said the company.


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