ENGLEWOOD CLIFFS, N.J. — In partnership with award-winning actress Regina King, Vaseline is debuting a new campaign, Equitable Skincare for All, to highlight the brand’s commitment in bringing awareness and championing change to eradicate racism by taking a stand for true equity in skincare for Black and Brown skin.

Regina King

King, who serves as creative director and narrator, worked closely with the brand to provide creative input and feedback throughout the process to ensure messaging and the selection of images represents the realities addressed.

The creative showcases powerful images of Black expecting mothers alongside a letter to their unborn children that sheds light on the country’s history of cruelty against skin of color, and the journey in fighting for the care their skin deserves.

Please view the video asset HERE and details below on how it came to life.