Store brands demonstrate staying power.

In this week’s Video Forum, Peggy Davies, who was recently confirmed as president of the Private Label Manufacturers Association after serving in the role on an interim basis since June 2020, discusses efforts to build on the legacy of her predecessor, Brian Sharoff. She also talks about COVID’s impact on the store brand business, the high level of consumer acceptance and engagement with private label products, and the association’s plans for a return to an in-person trade show in November.