Wendy future of retail top

VirMax, teams with Bethenny Frankel’s Skinnygirl to launch new line of supplements for women

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Bethenny Frankel

BALTIMORE Healthier living for women is becoming more simplified and affordable thanks to the launch of a new line of Skinnygirl supplements available exclusively at Walgreens retail locations across the country. Entrepreneur, philanthropist, and founder and chief executive officer of Skinnygirl, Bethenny Frankel, has teamed up with established supplement brand, VirMax to create a new line of once daily supplements designed to help women address common health challenges.

Four initial supplement formulations will include:

Hair, Skin & Nails with Biotin: Helps to maintain glossy hair, strong nails and radiant skin.

Collagen Enhancer: Helps to fight signs of aging, reduce wrinkles and age spots and enhance collagen, making skin firmer.

Relaxation & Sleep Support with Melatonin: Helps to increase relaxation and improve sleep quality and duration.

Sensuality For Female Intimacy: Helps to increase desire, elevate sensation and improve blood flow.

“For many women, it is a challenge to manage a busy schedule while maintaining good health,” said Skinnygirl founder and chief executive officer, Bethenny Frankel. “Skinnygirl supplements give women a convenient and simple option to help address health and beauty issues that many of us struggle with. This partnership with VirMax and new line of products is a natural extension of the Skinnygirl brand.”

All four products are non-GMO and offered in vegetarian capsules. Skinnygirl Supplements by VirMax are available exclusively at more than 5,000 Walgreens stores across the country.

“Bethenny has a keen sense of the needs of female consumers and it has been exciting to collaborate with her to identify underserved areas in the supplement market where VirMax could help fill a need,” said Marty Gallant, VirMax President and CEO. “We look forward to working with her to help further educate women on the importance of self-care and how supplements can play a key role in their daily health and beauty routine.”

For more information, visit www.skinnygirlsupplements.com.


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