SECAUCUS, N.J. — Vitamin Shoppe, Inc. announced that David Mock, who has served as a consultant to the company since January 2018, has joined as executive vice president – chief merchandising and marketing officer.

Alex Smith, chairman of the Vitamin Shoppe commented, “We are delighted to have Dave join the Vitamin Shoppe leadership team.  He is a talented and experienced retail executive with significant experience in retail transformation and a proven track record of successfully implementing strategies and rapidly turning around retailers driving top line growth and improved profitability.  We look forward to working with Dave as we continue building on the transformational work that is underway.”

Mock brings over three decades of experience in retail transformation most recently as President of D Mock Retail Rebuild Ltd.  From 2014 until 2016 he served as chief merchandising & marketing officer for Earth Fare. He served as senior vice president merchandising, global sourcing and innovation officer for Canadian Tire Retail from 2012 through 2013.  His other retail experience included; senior vice president merchandising, Hardlines, Consumables, Pharmacy, Haba/Cosmetics for Zellers from 2008 to 2012 and various positions at Loblaw Companies Limited, from 1983 through 2007 with his last position being senior vice president food merchandising and marketing.