STERLING, Ill. — Wahl Clipper Corp. is promoting three new shavers that it says “get back to the grooming fundamentals.”

The products — LifeProof Shaver, Speed Shave and Smart Shave — are being supported with a national television, radio and streaming advertising campaign scheduled to run through the second quarter of 2017.

“Every year competitors launch new flashy products that don’t last,” stated Steven Yde, vice president of marketing at Wahl’s North American Consumer Division. “Meaningful innovation has guided the development of the new line of shavers along with our continued commitment to provide guys what they truly want — a fast, easy, close shave.”

The Wahl LifeProof Shaver is targeted at the rugged on-the-go guy who wants his shaver built to complement his active lifestyle. The company said the LifeProof Shaver is designed to be virtually indestructible with sporty yellow shock-proof housing. The shaver is waterproof up to one meter and has rugged rubber grips.

The Wahl Speed Shave is designed for a fast, close and comfortable shave, with precision-ground blades for no-snag detailing. Then there is the Wahl Smart Shave, a polished, stainless steel grooming tool with a meter LED charge indicator, an advanced foil cutting system and a precision-ground trimmer for sharp edges and clean lines.

Powered by Wahl Lithium Ion Technology, the shavers have a 90-minute run time. The company said the shavers are both reliable and ready to go whenever needed, with a five-minute quick charge and a one-hour full charge.  The Advanced Speedflex precision shaving foil technology guarantees a fast, smooth, close and comfortable shave, along with a wide precision trimmer blade for quick  and easy detailing, according to Wahl.

The wet/dry shaving feature offers the convenience to use the shaver anywhere and makes it easy to clean while the ergonomic no-slip rubber grips make it comfortable to hold.

Dual floating foil shaver heads with symmetrical and asymmetrical foil patterns are designed to lift and cut hairs no matter which direction they are growing, Wahl said. The bidirectional long hair intercept cutter bar is designed to shave even better after three to four days of growth. The fully washable stainless steel foils offer easy clean up. All three shavers also have an electronic travel lock that keeps them from accidentally turning.