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Walgreens enhances its paperless coupons

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Chain seeks to make offering faster and easier

DEERFIELD, Ill. — Walgreens customers can now redeem paperless coupons from the retailer and manufacturers for online purchases, as well as in-store purchases. Additionally, offers can now be “clipped” on product detail pages and in search results on Walgreens.com, and through the Walgreens mobile app.

Both new features represent the chain’s latest enhancements to its paperless coupon offering, making it faster and easier for customers to find and redeem the latest promotions and deals.

“In the last few years, we’ve seen a growing demand from our customers to provide value and a seamless shopping experience whether they visit us in-store, online or through the Walgreens mobile app,” said Linda Filler, Walgreens’ president of retail products and chief merchandising officer. “Paperless coupons give Walgreens and our vendor partners an opportunity to deliver even greater value to our customers no matter which of our channels they choose to shop.”

Walgreens paperless coupons are the electronic coupons available to the more than 85 million active Balance Rewards members through Walgreens.com/coupons or the Walgreens mobile app. Customers can search and “clip” hundreds of offers in a variety of categories from Walgreens and other manufacturers. Clipped offers are automatically saved to a customer’s Balance Rewards card and can be seamlessly applied in-store at checkout when customers use their Balance Rewards card.

“We were one of the first retailers to take an innovative and simplified approach in developing the customer experience for digital coupons,” said Walgreens senior vice president and chief information officer Abhi Dhar. “These latest enhancements, in addition to integrating our loyalty program with Apple Pay and Android Pay, have made it even easier for the millions of people who use our online and mobile channels every day to save even more at Walgreens.”

Since Walgreens first launched paperless coupons in 2014, the drug store chain has seen a continual increase in monthly redemptions, with more than 135 million total coupons clipped through the program.


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