DEERFIELD, Ill.— In support of the fourth annual Red Nose Day in the U.S., Walgreens  launched its – a fun way for customers and communities to demonstrate their city’s commitment to supporting children in need.

The “Every One Counts Hometown Challenge” will feature 10 markets – deemed ‘Red Rally Markets’ for their integral role in rallying the nation to end child poverty – going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause.

“By inspiring the simple act of purchasing a Red Nose, we hope to continue to demonstrate the impact of ‘Every One Counts,’ our belief that helping to end child poverty can start with just one Red Nose at Walgreens,” said Adam Holyk, Walgreens chief marketing officer and CSR leader.

“The ‘Every One Counts Hometown Challenge’ is a spirited initiative that allows our customers and communities to come together as champions for children in need,” Holyk added. “By inspiring the simple act of purchasing a Red Nose, we hope to continue to demonstrate the impact of ‘Every One Counts,’ our belief that helping to end child poverty can start with just one Red Nose at Walgreens.”

Week One rankings of the “Every One Counts Hometown Challenge” are as follows:

Hometown Challenge Progress Report (week of 04/02/18

1. Atlanta, Ga.
2. Washington, D.C.
3. Miami, Fla.
4. Phoenix, Ariz.
5. Los Angeles
6. Chicago
7. Seattle, Wash.
8. Philadelphia, Penn.
9. Newark, N.J./New York City
10. Houston, Texas

The rankings for the progress report are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.