DEERFIELD, Ill. — Walgreens and the United Nations Foundation have kicked off their annual “Get a Shot, Give a Shot” campaign, which aims to provide life-saving vaccines where they’re most needed to children worldwide.
Walgreens said Wednesday that under the initiative, now in its third year, the company will help provide a life-saving vaccine for each immunization administered at a Walgreens pharmacy, Healthcare Clinic or Duane Reade pharmacy through Aug. 31, 2016, up to $2 million. Donations will be made via the UN Foundation’s Shot@Life campaign.
The drug chain also is encouraging customers who get a flu shot at any of Walgreens’ points of care to share the moment through their social networks to help raise awareness of the “Get a Shot, Give a Shot” campaign. In addition, Walgreens is running a 30-second television spot (see video above) in support of the campaign.
People are asked to take and share “selfies” displaying their red bandage, using the hashtag #giveashot through Facebook, Twitter and Instagram. On Fridays through mid-November, Walgreens will pick the best images to appear in a share-back video, which will be posted via the company’s social channels on Twitter and Facebook.
” ‘Get a Shot, Give a Shot’ demonstrates the important role our customers can play and how a flu shot or other immunization can truly make a world of difference,” Walgreens president Alex Gourlay said in a statement. “We’re extremely proud of the global impact the program has made. And as we expand our relationship with the UN Foundation, our objective is to also increase our donation over last season to help provide more life-saving vaccines to children who need them most.”
Walgreens said that through the campaign, it has helped to provide 7 million life-saving vaccines to children in developing countries over the past two years. According to the UN Foundation, statistics show that one in five children worldwide lack access to life-saving immunizations, and a child dies every 20 seconds from a vaccine-preventable disease.
“Vaccines protect and improve the lives of millions of children in developing countries each year,” stated Kathy Calvin, president and chief executive officer of the UN Foundation. “The prevention of measles deaths has been the single largest contributor to reducing childhood deaths over the last decade, and we are now so close to ending polio. By expanding our partnership with Walgreens, we can support UN efforts to help children access these life-saving vaccines around the globe.”