Customers can watch “Add to Heart” on TikTok, Roku and YouTube as well as on Walmart’s owned social channels. From furniture and holiday décor to fashion from the entire cast, almost everything in “Add to Heart” was sourced from Walmart and customers will have the opportunity to shop over 330 products across the experience. This is TikTok’s first fully shoppable holiday series. With TikTok’s Video Shopping Ads, and Roku’s “Ok to Text” feature, customers will be able to shop from wherever they are, at home or on the go. Roku users can access the series through Walmart’s first shoppable branded entertainment playlist and a marquee ad on the Roku home screen.
The shoppable series follows New York designer Jessica as she returns to her hometown for the holidays. After losing her luggage on her travels, she visits her local Walmart, where she bumps into an old flame Javi. Between the town festivities, decorating and shopping, they start to rekindle their spark. How will it end? What will you shop? Tune in to find out how the story unfolds.
Shoppable commercial content like “Add to Heart” is another example of how Walmart is innovating to shorten the distance from gifting inspiration to purchase, including recent pilots with NBCU and Roku, TikTok and more.
To find out more about and to shop the collections from the series, visit walmart.com/AddToHeart.