Wendy future of retail top

Walmart rolls out Walmart+

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BENTONVILLE, Ark. — Walmart on Tuesday launched its Walmart+ membership program, which is designed to compete with Amazon Prime by leveraging both in-store and online assets that include fuel discounts and unlimited free delivery from stores. Membership, available to Walmart customers beginning on September 15, will cost $98 a year or $12.95 a month and includes a 15-day free trial period.

“We are a company committed to meeting our customers’ needs,” Walmart chief customer officer Janey Whiteside said in a statement. “Customers know they can trust us and depend on us, and we’ve designed this program as the ultimate life hack for them. Walmart+ will bring together a comprehensive set of benefits where we see the greatest needs from our customers and where our scale can bring solutions at an unprecedented value.”

Walmart vows that the benefits available to Walmart+ members will grow over time. The initial list of benefits are:

  • Unlimited free delivery: In-store prices as fast as same-day on more than 160,000 items from tech and toys to household essentials and groceries. This service was previously known as Delivery Unlimited – a subscription service that allows customers to place an unlimited number of deliveries for a low, flat yearly or monthly fee. Current subscribers will automatically become Walmart+ members.
  • Scan & Go: Unlock Scan & Go in the Walmart app — a fast way to shop in-store. Using the Walmart app, customers can scan their items as they shop and pay using Walmart Pay for a quick, easy, touch-free payment experience.
  • Fuel discounts: Fill up and save up to 5 cents a gallon at nearly 2,000 Walmart, Murphy USA and Murphy Express fuel stations. Sam’s Club fuel stations will soon be added to this lineup.

Walmart said these benefits come in addition to such existing offerings as free curbside pickup, NextDay delivery and two-day delivery. Walmart will continue offer delivery options with a per-delivery transaction fee.

“Life feels more complicated than ever,” Whiteside said. “Walmart+ is designed to make it easier – giving customers an option to not have to sacrifice on cost or convenience. We know shopping should fit customers’ needs, not the other way around. We have always been a champion for the right item at the right price, but now it’s more than that. We have the right shopping solutions at the right time, too.”


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