BENTONVILLE, Ark. — Tony Rogers reportedly has been appointed as chief marketing officer at Walmart.

Tony Rogers

Published reports said Friday that Rogers, a 10-year company veteran who has been CMO of Walmart China for the past two years, succeeds Stephen Quinn, who is retiring. Plans call for Rogers to start his new job in mid-January. Quinn is slated to retire on Jan. 31.

In China, Rogers initially reported to Greg Foran, who was then chief executive officer of Walmart China and is now CEO of Walmart U.S.

Rogers has spearheaded the drive for Walmart to devote more resources to multicultural marketing. Key to that, he said in 2012, is “making multicultural part of everything you do.”

The appointment followed a report that Walmart is hiring Michael Francis, who spent nearly 27 years at Target Corp., as a marketing consultant. Francis is reportedly to initiate an overhaul of Walmart’s marketing department, working closely with Rogers.

Rogers formerly worked for Frito-Lay Inc., as did Quinn.