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Walmart picks Nielsen Brandbank to enrich e-commerce content grocery categories

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NEW YORK – Nielsen Brandbank has been chosen to join Walmart’s Connected Content Partner Program. With this designation, Nielsen Brandbank will be an official enrichment provider for Walmart, focused on creating and managing content for the retailer’s grocery categories. In this role, Nielsen Brandbank will be investing in on-site presence and will gain unprecedented access to Walmart’s processes and content ecosystem to assist with content strategy and quality control.

Walmart’s Connected Content Partner Program, which will be live in January 2019, will be the perfect harmonization of three distinct ecosystems: retailer, supplier and content. The program was created to further strengthen the retailer’s online presence by helping to improve content quality assurance, enhance customer experience, drive cost efficiencies and upgrade the overall online effectiveness across Walmart’s omnichannel platforms.  

For over two decades Nielsen Brandbank has been a notable force in the product capture and content management industry, specifically serving the global fast-moving consumer goods (FMCG) market. Walmart’s choice of Nielsen Brandbank to lead the enrichment of its Connected Content Partner Program recognizes Nielsen Brandbank’s strong position within the industry and the value and strength of the Nielsen Brandbank content.

“We are proud to be a digital content partner for Walmart and are thrilled to be amongst the curated community of content experts within the Connected Content Partner Program,” said Raymond D’Aprile, commercial director North America at Nielsen Brandbank. “Nielsen Brandbank is well positioned to help Walmart’s FMCG suppliers navigate the changing landscape of online and mobile shopping. As Walmart makes its transition from a brick and mortar retailer to a true omni-channel commerce destination, our dedicated team of data specialists, product photographers and quality assurance managers will produce quality digital content to accurately represent grocery products and brands in an engaging, consistent manner that aligns with Walmart’s content strategy.”

To learn more about Nielsen Brandbank and its participation in Walmart’s Connected Content Partner Program, visit www.brandbank.com/us/walmart-connected-content-partner/.


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