BENTONVILLE, Ark. — Walmart and British retailer Space NK are teaming up to bring a collection of prestige beauty products to Walmart.com and nearly 250 Walmart stores nationwide this summer, the companies said Monday.
The collaboration, called BEAUTYSPACENK, aims to leverage Walmart’s size and scale with the iconic British personal care and beauty company’s assortment of high-quality beauty brands and products, according to the two companies, which said that customers will now have a convenient way to shop for both beauty staples and prestige specialty items during their weekly Walmart shopping trip.
“As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty,” said Laurie Tessier, merchandising director, Prestige Beauty, Walmart. “We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”
Space NK said it has curated a collection of prestige products specifically for the Walmart customer, spanning a variety of price points across skincare, makeup, hair care and bath and body. Available on Walmart.com March 15, BEAUTYSPACENK features over 600 products from 15 brands, including both new and established, some of which are only available at Walmart, with more to come throughout the year.
“We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers,” said Andy Lightfoot, chief executive officer of Space NK. “We have created a proposition for Walmart that we believe will be market-leading called BEAUTYSPACENK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose.”
The British personal care and beauty retailer opened the doors of its first store in Covent Garden, London, in 1993 and says it has since garnered a reputation for being the go-to destination for worldwide beauty discovery – offering a broad yet considered edit of the most in-demand beauty brands, including legendary icons and next-generation innovators.
According to Space NK and Walmart, the BEAUTYSPACENK line will be organized under four pillars – skincare, makeup, haircare, and bath and body. The assortment includes:
- Luxe brands like Slip, By Terry, Philip B, Lancer. (“As a long-term partner of Space NK, By Terry is thrilled to be part of their new venture with Walmart’s exclusive concept bringing the very best of beauty to their customers,” By Terry CEO Chris Filer said.)
- Indie brands including PSA, from the makers of Allies of Skin
- Award-winning beauty heroes such as Mario Badescu, Foreo and Ameliorate
- Trending items from brands including Babe Original, Eyeko, Patchology and Grow Gorgeous
- Plant-powered products from Goldfaden MD, Mio and Mama Mio
- New & exclusive brands, including Summer Camp (mineral-based SPF range) from founders at Soleil Toujours that is exclusive to Walmart coming this summer
- New & exclusive product lines, including a bespoke zip lock pouch of single scrunchies from Slip and a custom-made Philip B introductory set.
Comments are closed.