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Walmart teams with WALDO on affordable contact lens offering

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BENTONVILLE, Ark. — Walmart is partnering with eye care brand WALDO to offer affordable contact lenses enriched with essential vitamins, including B12, “to help refresh and rejuvenate eyes.

“We are thrilled to partner with Walmart to expand access to affordable eye care options across the country,” says Ashleigh Hinde, founder and CEO at WALDO. “Partnering with Walmart allows us to grow our community and help foster much larger conversation around the importance of eye health and the need for accessible options for eye care.”

At $23.86 for a 30-pack of the Hydra Boost Daily Lenses, customers can save 13%-84% off the cash price of comparable branded daily disposable contact lenses at Walmart, which translates into a savings of up to $552 a year at Walmart.

“WALDO is committed to making eye care an essential part of everyday life through accessible, high-quality products, trustworthy expert service and a platform to elevate the vision of their customers,” Hinde added.

“Walmart is continuously looking for ways to bring our customers brands they already use and love to our stores, making it even more convenient to prioritize their health during their weekly shopping trips,” said Tabitha Watkins, Divisional Merchandising Manager – Specialty Healthcare at Walmart. “We are so pleased to be the first retailer to carry WALDO, a brand that is delivering innovative eyecare products at a great value for our customers.”

“Walmart operates more than 3,000 vision centers nationwide, allowing customers to easily fill prescriptions for prescription eyewear, sunglasses, reading glasses and contact lenses. Walmart Vision Centers across the country are being transformed into state-of-the-art facilities with an all-new customer experience that features family tables and full-length mirrors for a functional try-on atmosphere. The remodeled centers will have newly designed and interactive shelving, semi-private spaces for associate consultations and more,” she added.

WALDO products will be available nationwide beginning July 26.


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