Walgreens Boots Alliance brought the celebration of its Red Nose Day efforts to the floor of the Nasdaq stock exchange.
On Thursday, Skip Bourdo, corporate operations vice president at Walgreens, and Christy Gibb of the Comic Relief Board of Trustees rang the Nasdaq opening bell. Representatives from Red Nose Day 2016 partners NBC Universal and Mars Chocolate North America also were in attendance.
“We’ve already raised millions of dollars for this year’s event, thanks to our valued customers, supplier partners and particularly our passionate team members who all took advantage of a chance to get seriously silly during this powerful campaign,” Bourdo commented.
In case you’re not familiar with the Red Nose … Begun in the United Kingdom, Red Nose Day brings people together to do something funny to raise money for charity. Inaugurating the campaign in the U.S. last year, Walgreens raises money for the Red Nose Day Fund, which supports nonprofit organizations that help lift children and young people out of poverty here and overseas.
Over the past several weeks, Walgreens has asked its customers to buy red noses and other red flair items and wear them today on Red Nose Day, with proceeds benefiting the Red Nose Day Fund.
In its second year in the U.S., Red Nose Day has raised over $1 billion globally in the last 25 years.
Through June 4, Walgreens and Duane Reade stores nationwide will continue to sell red noses for $1 each and red flair items for $1 to $5.99. Proceeds from red nose and red flair purchases benefit the Red Nose Day Fund, which supports charities with domestic and international reach aimed at fighting childhood poverty, including Boys & Girls Clubs of America; charity:water; Children’s Health Fund; Covenant House; Feeding America; Gavi, The Vaccine Alliance; National Council of La Raza; National Urban League; Oxfam America; Save the Children; and The Global Fund.