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WBA launches YourGoodSkin line

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DEERFIELD, Ill. — Walgreens Boots Alliance (WBA) is launching YourGoodSkin, scientifically developed products to help prevent skin problems before they occur.

The line will be available at selected Walgreens stores and on Walgreens.com in the U.S. and at Boots stores and on boots.com in the U.K. and ­Ireland.

Cocreated with scientists, dermatologists and a community of thousands of women who tested, provided input on and validated the products, the brand has one goal: to help transform skin and give the user good skin for life.

“In development for over five years, this range satisfies an untapped need in our brand portfolio and in the market by providing a scientifically proven solution for the healthy skin seeker at an affordable price,” said Lyle Tick, managing director of Boots Retail USA.

WBA discovered that to truly understand what women want from skin care, simply asking them wasn’t enough. It needed to involve them. Three years later, the YourGoodSkin community has cocreated a range of products to help women achieve consistently healthy-looking skin.

“This is the first time we’ve codeveloped a brand with a community and are leveraging a community as part of marketing a brand,” said Kristof Neirynck, vice president and global brand director of skin care at WBA.

The YourGoodSkin.com forum offers expert advice and opportunities to share experiences and gain support from a movement of women all striving for #GoodSkinForLife.

The “hero product” in the line is the innovative balancing skin concentrate, which is clinically proven to deliver visibly healthier skin in five ways.

Over 20 efficacy trials have been conducted on the line, including three on the balancing skin concentrate alone. After using the concentrate:

• 90% of women achieved improved skin texture.
• 71% achieved more even skin tone.
• 80% achieved more radiant skin.
• 94 achieved less oily skin.
• 96% achieved less dry skin.

Additionally, consumer studies on hundreds of women confirmed the fast-acting benefits of using the concentrate, with 95% saying their skin felt soft and smooth after just one day.


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