CAMP HILL, Pa. — Rite Aid Corp. has launched its wellness+ customer rewards program nationwide, offering a combination of health and wellness benefits and member-only discounts.

The program will be supported by a national television, radio, circular and digital advertising campaign.

Members accrue points with eligible pharmacy and store purchases to get free health screenings and additional merchandise discounts, including 20% off regularly priced nonprescription items every day.

Members’ wellness+ points are tracked automatically, and a tiered benefit structure combines health and wellness rewards with savings rewards.

“The wellness+ program marries our customers’ fiscal and physical well-being, and we reward them with both member-only shopping discounts and health and wellness benefits that increase the more they shop and the more prescriptions they fill at Rite Aid,” senior vice president of marketing John Learish says.

“This is the drug store industry’s only customer rewards program focused around pharmacy and wellness," Learish noted.

Customers can get the card in stores or sign up online and print a temporary card.