Wrigley has put its best red-nosed face forward and taken up the challenge from Walgreens.

The candy maker has responded to Walgreens’ challenge on social media for Red Nose Day, an event that the drug chain inaugurated in the U.S. last year and for which it kicked off this year’s campaign last week. Red Nose Day aims to bring people together to do something funny to raise money for charities that help lift children and young people out of poverty.

Via social media, Walgreens is urging others to take part in weekly #RedNose challenges, including silly videos and photos on Facebook, Twitter and Instagram. The videos will be part of a Walgreens “50 States, 50 Stories” video series on Walgreens.com/RedNoseDay, which will show people supporting and benefitting from Red Nose Day.

To that end, Wrigley said associates at its offices — led by president Casey Keller — “got seriously silly” during a workday. In a video, Keller said Wrigley staff are fundraising and wearing red noses to help lift children out of poverty.

And Wrigley said that “to keep the silliness spreading” it has passed on the Red Nose challege to Nestle, which is challenged to respond by April 13.

Wrigley said this year its Starburst and Orbit brands are serving as official sponsors of Red Nose Day in partnership with Walgreens. The gum and candy are now featured in special in-store displays at Walgreens stores nationwide.