Wendy future of retail top

Wrigley plans new Skittles, Starburst offerings

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CHICAGO — Wm. Wrigley Jr. Co. is launching a Skittles limited edition and adding a gummy candy to its Starburst line.

Starburst Gummies_WrigleyWrigley said Wednesday that the special-edition Skittles America Mix is a “must-have for summer gatherings, road trips and more” and contains red, white and blue Skittles with strawberry, raspberry, blackberry, wild berry and “Yumberry” flavors.

Plans call for Skittles America Mix to be available in stores nationwide from April through July. The product is sold in a 2 oz. single-pack bag for a suggested retail price of 99 cents.

Meanwhile, Starburst Gummies bring a new twist, in two varieties to the popular Starburst fruit chew. Starburst Gummies Original includes strawberry, cherry, orange and lemon flavors, and Starburst Gummies Sours contains cherry, strawberry, watermelon and blue raspberry flavors.

Offered in 8 oz. stand-up pouches, Starburst Gummies are slated to roll out to stores in June at a suggested retail price of $2.59.


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