MIAMI — KF Beauty has landed retail distribution for its WUNDERBROW eyebrow gel at CVS Pharmacy.
The company said WUNDERBROW, part of its WUNDER2 beauty care line, will be sold in more than 500 CVS drug stores nationwide as well as online at CVS.com.
CVS will offer WUNDERBROW in five shades: blonde, brunette, black/brown, jet black and auburn. The product will retail for $22 at select stores and on CVS.com.
“We are excited to continue in our dedication to helping our customers discover the latest and greatest in beauty, and to be inspired to try the newest trends and premium brands in-store,” Alex Perez-Tenessa, vice president of merchandising for beauty and personal care at CVS Pharmacy, said in a statement. “WUNDERBROW is such a unique product and will surely meet the needs of our beauty shoppers, especially those looking for long-lasting, high-end cosmetics.”
A one-step solution, WUNDERBROW is designed to allow women to easily fill, define and shape their eyebrows with natural-looking color in less than two minutes. The product is acclaimed by celebrities, makeup artists and notable beauty influencers, according to KF Beauty.
“As a beauty company focused on developing products that provide consumers with instant and effective beauty solutions, we are thrilled to have WUNDERBROW offered within CVS Pharmacy’s impressive beauty category,” stated Michael Malinsky, co-founder and president of KF Beauty.
The WUNDER2 cosmetics and skin care roster also includes WUNDERLIFT 60-second wrinkle reducer, WUNDEREXTENSIONS lash extension and volumizing mascara, COVERPROOF foundation, WUNDERKISS lip plumping gloss, WUNDERBROW D-FINE brow liner and gel, WUNDERCLEANSE eyebrow gel remover, WUNDERBROW dual precision brush, WUNDERTOX cleansing detox mask, WUNDEREXTENSIONS lash extension stain mascara and WUNDERBLEND complexion sponge.