SAN FRANCISCO — Ingrid Jackel is joining natural beauty care manufacturer Yes To Inc. as chief executive officer.

Yes To said Monday that Jackel comes to Yes To from Physicians Formula, where she held a variety of positions, including CEO, president and chairwoman. Under her leadership, Physicians Formula established itself as one of the fastest-growing cosmetic companies in the food/drug/mass retail channel, according to Yes To.

Before joining Physicians Formula, Jackel served in leadership roles in the United States and France for cosmeceutical brands such as Avène, Elancyl and A-DERMA of the Pierre Fabre Group.

“Ingrid’s impressive track record as an innovator in the beauty category makes her the ideal leader for Yes To as we embark on the next phase of growth for the brand,” Scott Potter, chairman of Yes To and managing partner of San Francisco Equity Partners, said in a statement.

At Yest To, Jackel will oversee the further expansion of the company’s North American and international distribution as well as work closely with the Yes To management team to further strengthen the brand.

“We are lucky to welcome Ingrid to our Yes To family,” stated Ido Leffler, co-founder of Yest To. “I very much look forward to working with Ingrid to continue to build one of the most fun, dynamic natural beauty brands in the market.”

Yes To noted that Jackel comes to the company at a time when it has established itself as a significant natural beauty brand in the food/drug/mass sector, with its products found in more than 25,000 stores worldwide. The brand’s natural skin care and hair care products are made with blends of fruits, vegetables and botanical extracts, and its formulations are at least 95% natural. Yes To offers six collections that address a range of skin and hair care needs, including products for the face, body, hair and lip.

“How could I not say ‘Yes To’ this tremendous opportunity to nurture and expand such a unique and forward thinking brand?” Jackel commented. “Yes To is a natural, on-trend, relevant yet irreverent platform that will be the ideal stage for first-to-market concepts and best-in-class innovation. I am extremely excited to share my passion for innovation and 20 years of experience with the entire Yes To team.”