VANCOUVER, BC — The Yumy Candy Co. has entered into an agreement with Active Marketing Group, (AMG) an established sales and marketing agency with over 30 years of experience and valued relationships with retail buyers in the Unites States of America. AMG works with some of Americas largest chains such as Walmart, Walgreens, Target Corp., Costco Wholesale Corporation, CVS Pharmacy, 7-Eleven, Kroger and Amazon.com among many other major retail players.

AMG consists of industry professionals with specific experience in the CPG space previously operating and running large companies that are key items in the Snack and Confectionery aisles today. The group has worked with The Hershey Company for over 11 years, meeting valued buyers and industry contacts directly applicable to Yumy’s desired sales channels. AMG is very selective with the brands they represent, as they a proven track record exponentially growing their partnered companies and building brands into new territories. Yumy’s proven past record in Canada has allowed it to partner with one of Americas top distribution groups.

By entering into the agreement, Active Marketing Group and Yumy Candy will work together throughout its expansion into the United States. AMG will include the Yumy brand in their portfolio of selected brands and perform sales outreach direct to buyers on behalf of the company. “We are very excited about this partnership as our goal to expand to the US is finally coming to fruition. With Active Marketing having such established partnerships with all the major players across both brick and mortar and ecommerce, the marketing group will be able to expedite our growth plan immensely, in a much shorter amount of time.” States Erica Williams, Chief Executive Officer of The Yumy Candy Company. “By gaining an established and well-connected broker in the industry for over 30 years, we trust our product and brand will be getting into the right hands.”

The Yumy Candy Company has established itself as a household name in many large retailers across Canada and has been preparing for the US launch to meet demand for many health-conscious consumers. Mintel reports that “56% of U.S. consumers who were limiting their sugar intake were doing so because of future health concerns. Now, with the increased health concerns surrounding Covid-19, 30% of U.S. internet users say that “low sugar” has become more important to them, and 55% of U.S. adults want to limit sugar in their diet.” The company has already received inquiries from multiple US consumers and retail buyers expressing interest in their products up until this point.

Active Marketing has already begun setting up key strategic meetings with retail buyers and will begin presenting the Yumy Candy products for listings. The company is in process of listing the Yumy products with a designated product distributors, to maximize the product availability to retail partners across the U.S.