JERSEY CITY, N.J. — Today marks the much-anticipated launch of Thick Head, a breakthrough brand to combat men’s hair loss from Atlantic Coast Brands. Featuring proprietary formulas, a FDA-approved regrowth ingredient, new, targeted application, and the expertise from the team behind world-renowned hair care brand Keranique, Thick Head is said by the company to be a true game changer in the category.

According to the American Hair Loss Association, two-thirds of American men will experience some degree of appreciable hair loss, and by the age of fifty, approximately 85% of men have significantly thinning hair. Finally, there is a solution widely available…Thick Head was created to help stop hair loss before it gets out of hand says the company.

While many factors can result in hair loss, including age, genetics, androgens (hormones), inflammation, illness, medications, nutritional deficiencies, stress and environment, the likely cause is DHT (Dihydrotestosterone). When testosterone is converted into DHT, the DHT binds to the receptor (on/off switch) of the hair follicle and causes the follicle to weaken, shrink and stop producing hair. The only way to stop certain types of hair loss is to counteract the effects of DHT.

Thick Head utilizes 2X-DHT-Complex, a proprietary blend of known DHT-fighters, and an ingredient that helps reduce DHT on the scalp, to attack hair loss head on. Using the Thick Head products on a consistent basis is the only move to win the fight against DHT. The Thick Head system includes the following products:

• Head Start  Hair Loss Treatment & Regrowth System – Thick Head’s premiere starter kit, this first-of-its-kind, three-step system is designed to address active hair loss and promote hair regrowth. Includes Clear Head Anti-Thinning 2-IN-1 Shampoo + Conditioner, Hair Regrowth Treatment For MenExtra Strength 5% Minoxidil Topical Solution and Heads Up Hair Thickening Styling Gel. (SRP: $29.95)

• Head On Complete Care Hair Regrowth System– like Head Start, this three-step kit is also designed to address active hair loss and promote hair regrowth but includes Head Rush Hair & Scalp Supplements, in addition to Clear Head Anti-Thinning 2-in-1 Shampoo + Conditioner and Hair Regrowth Treatment For Men Extra Strength 5% Minoxidil Topical Solution. (SRP: $59.95)

• Hair Regrowth Treatment For Men Extra Strength 5% Minoxidil Topical Solution – FDA-approved topical treatment, clinically-proven to effectively promote hair regrowth and slow hair loss. (SRP: $19.95)

• Clear Head Anti-Thinning 2-IN-1 Shampoo + Conditioner – sulfate, paraben and dye-free conditioning shampoo formulated with ingredients that can help reduce the amount of DHT on the scalp, clearing the way for healthier hair. (SRP: $9.95)

• Head Rush Hair & Scalp Supplements – daily dietary supplement specifically developed to target the multi-faceted causes of hair loss by nourishing hair from within while promoting the health of existing hair. (SRP: $39.95)

• Head’s Up Hair Thickening Styling Gel – sulfate, paraben and dye-free styling gel created for men experiencing thinning hair or hair loss. It is enriched with 2X-DHT-Complex, adds a firm, clean hold for increased volume, and helps hair appear fuller. (SRP: $9.95)

Thick Head is now available at CVS, Rite Aid and www.thickhead.com