The NBTY protein snack, beverage and powder brand said the bite-sized, crunchy crisp snacks are formulated to give physically active, on-the-go consumers a convenient, nutritious snacking option. The product comes in two flavors, double chocolate and peanut butter.
Each variety of Pure Protein Crunch contains 10 grams of protein, 5 grams of sugar and 160 calories or less per serving. The snack, which comes in a 1.2-ounce, single-serving pouch, is made with non-GMO ingredients and is gluten-free.
The company said Pure Protein Crunch is principally formulated like Pure Protein bars, a pioneer of the protein bar category, which launched in 1995.
“Today, busy people are turning to convenient, protein-packed snacks to fuel their on-the-go lifestyles,” stated Monique Acevedo, vice president for Pure Protein. “With Pure Protein Crunch, they now have a full-flavored, portable protein option with 5 grams of sugar that helps keep their unpredictable lives on track with the same great taste and protein they expect from the entire Pure Protein product line.”
Pure Protein Crunch is available now at retailers nationwide.