PLMA_1170x120_9-1-21

December 7, 2020

Study defines the value of retail media investment

Study defines the value of retail media investment

BOSTON — E-commerce was the top retail growth driver in the U.S. even before COVID-19. And with this year’s digital acceleration, winning in retail long term now requires that brand manufacturers win online first. And, of course, no discussion of e-commerce is complete without reference to the proverbial 800-pound gorilla in the room: Amazon. The

How to compete with a marketplace of infinite choices

How to compete with a marketplace of infinite choices

Nationally distributed brands. Legacy brands. Digitally native brands. Marketplace-native brands. Vertical brands. Hybrid brands. Influencer brands. Amazon exclusives. Private label. The modern definition of a “brand” is varied and complex. In today’s dynamic environment, there are infinite ways for brands to go to market, which translates to an infinite number of brands on Marketplaces, specifically

Prime Day becoming ever bigger impetus for sales

Prime Day becoming ever bigger impetus for sales

Since 2015, Amazon’s Prime Days have been stealing July headlines and market share. COVID-19 may have delayed Prime Days until October, but it didn’t slow down sales. Total Amazon sales grew 45% from 2019 Prime Days to 2020 Prime Days, and sales for Amazon third-party sellers grew 69%, according to 1010data Market Intelligence. During 2017

Brindley details uniqueness of beauty at Walgreens

Brindley details uniqueness of beauty at Walgreens

DEERFIELD, Ill. — Lauren Brindley journeyed from the U.K. five years ago to leverage her expertise gleaned from Boots to differentiate the beauty experience in Walgreens stores across America. Her imprint helped burnish Walgreens’ beauty shopping experience, making her an invaluable resource as the chain looks to mirror the success Boots established in beauty. During

Rx groups hail Medicaid ruling

Rx groups hail Medicaid ruling

ARLINGTON, Va. — In a show of solidarity, the National Association of Chain Drug Stores (NACDS), the Washington State Pharmacy Association (WSPA) and the National Community Pharmacists Association (NCPA) welcomed a recent court decision that confirmed the pharmacy reimbursement plan for the state of Washington violates Medicaid rules. The pharmacy groups are also urging the

A brick-and-mortar player too — with many differences

A brick-and-mortar player too — with many differences

Today, Amazon’s success goes far beyond how it has transformed the way we think about and embrace digital shopping. It’s too obvious to talk about how Amazon’s approach to search, click and buy has transformed our definition of convenience and service. Twenty years after it launched as a place to buy secondhand school texts, it