Grocers work to increase their share in nonfoods.

Mark Baum, senior vice president of industry relations and chief collaboration officer at FMI – The Food Industry Association, tells this week’s Video Forum about the ongoing drive to elevate the presence of supermarket operators and their suppliers in the household products, general merchandise, and health and beauty aids categories. He provides an update on the nonfoods community that FMI is building, and explains how the grocery industry and its customers can benefit from greater involvement in nonfoods.