Collection makes retail store debut at Shoppers Drug Mart
Henkel said Thursday that the Schwarzkopf line, new to Canada, encompasses five hair repair formulas: Gliss Ultimate Repair, Gliss Ultra+ Moisture, Gliss Color Guard, Gliss Oil Nutritive and Gliss Extra Volume.
The products made their Canadian retail store debut at Shoppers Drug Mart and Pharmaprix, carrying a suggested price of $9.99.
Schwarzkopf Gliss Hair Repair products are designed to help restore dry hair, breakage and split ends; color-treated, tinted and highlighted hair; and fine, lifeless hair that lacks volume. Henkel said the collection’s hair identical liquid keratin formulas have been shown to provide visible results in lab tests for color retention, reduced breakage, added volume, strength, softness, shine and manageability.
A high-performance formula, Gliss Ultimate Repair contains 3x liquid keratin to repair extreme hair damage up to 10 layers deep and replace lost keratin, providing up to 90% stronger (with shampoo and conditioner), shinier hair that’s soft and easy to comb, according to Henkel. It’s offered as a shampoo, a conditioner and an express repair conditioner.
Gliss Ultra+ Moisture is a creamy, intensely hydrating formula with Keratin Care-19, a complex that provides moisture for dry, stressed hair with up to 85% less breakage versus untreated hair. Henkel said the combination of keratin and moisturizing ingredients helps to deeply repair hair from the inside and provides surface reconstruction from the outside. It comes in a shampoo, a conditioner and an express repair conditioner.
Described as a breakthrough formula, Gliss Color Guard provides a UVA/UVB filter and up to 12 weeks of color protection for colored, tinted or highlighted hair with conditioner, resulting in optimal color retention and luminance, the company said. It’s available as a shampoo, a conditioner and an express repair conditioner.
For longer hair prone to breakage and split ends, Gliss Oil Nutritive is a deeply nourishing, non-greasy formula enriched with eight beauty oils and keratin for intense care that deeply restores from length to tip without weighing down hair. The result is shiny, soft and healthy-looking hair as well as up to 90% fewer split ends. The product is offered in a shampoo, conditioner and weightless oil treatment.
Gliss Extra Volume provides long-lasting volume and strength for fine, flat and lifeless hair. The formula is enriched with collagen complex to repair inner hair damage and lift hair from root to tip, for natural, weightless volume and bounce. It comes in a shampoo, conditioner and lift-up spray.
“Everything we do to our hair — including heat styling, coloring and even environmental damage from the sun — weakens the hair structure. Gliss, with hair identical keratin technology, is specifically formulated to repair damaged areas of the hair, up to 10 layers deep,” stated Meena Bajwa, director of marketing for beauty care at Henkel Canada. “When a cut seems like the only option, Canadians can now choose to repair, and get beautiful, healthy-looking hair with the help of Gliss products.”