Grasping digitally influenced shoppers
![Grasping digitally influenced shoppers Grasping digitally influenced shoppers](https://www.chaindrugreview.com/app/uploads/2016/08/CVS-mobile-app_smartphone.jpg)
Quarterly financial results continue to demonstrate that retailers are struggling to crack the code to serve omnichannel shoppers profitably. Despite the fact that most sales happen in brick-and-mortar locations, the overall industry trend is down and store closures are on the rise. 2017 promises to be a rough year for retail. Meanwhile, online revenues are