Target Corp. said Monday that it plans to open a 43,000-square-foot store just west of the 34th Street and Broadway intersection, a site that’s one block from the Penn Station transit hub. Target will join Sephora, Foot Locker, Old Navy, Macy’s and other retailers on the heavily trafficked 34th Street retail corridor, which runs between 7th Avenue and the Empire State Building.
Besides a CVS Pharmacy department and order pickup, the new Target Herald Square store will offer a quick-trip shopping experience with a curated assortment, including health care, personal care and beauty products; grab-and-go food and beverages near the 33rd Street entrance; fresh food on the lower level; an open market grocery area; apparel and accessories, highlighted at the 34th Street entrance; stationery and home items for small living spaces; and self-checkout lanes on the first level.
Also available will be Target’s Order Pickup service, which will enable consumers to buy products online and pick them up at the store, with most items able to be ready within one hour. Orders also can be held at the store for later pickup.
Target said New York is a priority market for its small-format stores, designed to serve dense urban neighborhoods. Slated to open in October, the Herald Square store will be the Target’s third location in Manhattan, joining its Harlem and Tribeca stores.
Target has previously announced plans to open small-format stores in Manhattan’s East Village (expected to open in the summer of 2018) and Hell’s Kitchen (projected to open in 2019) neighborhoods.
“The addition of the Herald Square store location is exciting for Target as we expand our footprint with small-format stores in Manhattan,” Mark Schindele, senior vice president of properties for Target, said in a statement. “Not only will we be able to serve the thousands of working professionals that travel through Herald Square each day, but we’ll have the opportunity to showcase Target’s exclusive brands and compelling offers for the many tourists from around the world who shop in this vibrant neighborhood in Manhattan.”
This year, Target plans to open 30 stores overall, mostly small-format units and more than half with a pharmacy.
Besides the Herald Square store, other Target locations to be opened include Bethesda, Md.; Gainesville, Fla. (University of Florida); Chapel Hill, N.C. (University of North Carolina); Chicago (Lakeview Central); Los Angeles (University of Southern California); Mission Hills, Calif.; Burbank, Calif.; East Palo Alto, Calif.; San Francisco (Stonestown Galleria); Irvine, Calif. (University of California); Cincinnati (University of Cincinnati); Phoenix (East Camelback Road); Austin, Texas (University of Texas); Stoneham, Mass.; Koreatown in Los Angeles; Philadelphia (Art Museum); Skokie, Ill.; uptown Minneapolis; Raleigh, N.C. (North Carolina State); Oak Park, Ill.; Orange, Calif.; Honolulu (Honolulu Central); Port Washington, N.Y. (Long Island); Brooklyn, N.Y. (Bensonhurst); and Oceanside East, Calif.
New stores already opened this year in Roxborough, Pa.; Marin City, Calif.; Cambridge, Mass. (Central Square); and Spring, Texas (Grand Parkway Marketplace).