ENGLEWOOD CLIFFS, N.J. — Unilever and Walgreens have partnered with Me to We to provide customers with a way to make a positive impact on the world through everyday purchases.

Unilever said Wednesday that via the Give H2OPE to Others (#GiveH2OPE) initiative, Walgreens customers can make a life-changing difference for children and families in need. Through Sept. 30, purchases made at Walgreens of select Unilever TRESemmé, Suave or Caress products will help provide up to 15 million gallons of clean water to developing communities.

“At Unilever, we believe a purpose-driven business can drive profit and positive social impact,” stated Todd Tillemans, corporate senior vice president and president of customer development at Unilever. “We’re also seeing results that map against this belief, as we watch our brands with a strong social purpose become larger business drivers. This partnership is yet another proof point of our commitment to creating a bright future for the next generations and  is an example of our continued work to build a movement nationwide that inspires Americans to take small actions every day that can add up to making a big difference.”

A collaboration between the consumer packaged goods, retail and nonprofit sectors, Give H2OPE to Others leverages a sustainable international development model to help benefit families in rural areas. The donation from one Unilever product purchase will supply five gallons of clean water to families and communities in rural Kenya.

“Walgreens is dedicated to championing everyone’s right to be happy and healthy and by offering programs that reflect this mission we aim to make it easy for customers to take part and help make a difference,” commented Walgreens president Alex Gourlay.  “We look forward to supporting our customers as they participate in this meaningful cause to make a true impact.”

Consumers also can track the impact by seeing how their actions contribute to the donation goal. The Me to We “Track Your Impact” tool at walgreens.com/trackyourimpact allows customers to enter the UPC code for each TRESemmé, Suave or Caress product bought at Walgreens and see the effect their small action has.

“Clean water isn’t a luxury; it’s a basic human right. The Give H2OPE to Others campaign will provide five gallons of clean water that can be used for drinking, basic household activities and drip irrigation for household gardens,” explained Craig Kielburger, co-founder of Me to We, a social enterprise that offers socially conscious products and services to help individuals change the world through daily choices. “This partnership will ultimately make a tremendous impact in the lives of so many families overseas, helping to break the cycle of poverty for many.”