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Fred’s pharmacy executive joins Ateb

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RALEIGH, N.C. — Shannon Strickland, a senior vice president for Fred’s Pharmacy, has been hired by Ateb Inc. as vice president of pharmacy execution.

Ateb said Thursday that Strickland will lead its independent sales team and select pharmacy chains. He reports directly to Debbie Sheppard, vice president of sales and marketing at the company, whose Time My Meds medication synchronization solution serves more than 1 million patients at independent and chain pharmacies.

Ateb’s Time My Meds med sync program is used by chain and independent pharmacies.

Strickland’s responsibilities will include the development tactical business strategies to support the independent sales channels, spur revenue growth and sharpen pharmacy workflow and operations. He also will oversee the partner coaching and consulting team, which provides training that helps Ateb’s pharmacy partners deploy its patient care solutions successfully and ongoing support after implementation.

Ateb noted that Strickland has more than 15 years of experience in the pharmacy industry, with the last three years focused on specialty pharmacy.

Most recently, he served as managing director of Fred’s specialty pharmacy division and as senior vice president of pharmacy at the Southeastern discount retail and pharmacy chain. He started at Fred’s in 2010 as vice president of pharmacy development, where his team was responsible for all managed care contracting, pharmacy marketing, vendor relations, clinical services, and medication purchasing and distribution.

Before joining Fred’s, Strickland was director of pharmacy operations for Georgia and Alabama at Sam’s Club and, prior to that, served as a pharmacy manager at Walmart. He received his Pharm.D. from the University of Georgia.

“We are excited to have a dedicated executive with years of retail and industry experience so we can continue to implement measurable solutions and provide strategic support for our pharmacy partners,” Sheppard stated.

Ateb’s roster of solutions leverage big data and predictive analytics to help pharmacies grow their business and provide value-based health care, with the goals of driving patient engagement, raising medication adherence rates, boosting CMS Star Ratings, reinforcing positive patient behaviors and reducing hospital readmissions.


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