HACKETTSTOWN, N.J. — Starburst announced Tuesday the launch of its latest flavor innovation, Starburst Duos, which brings two unexplainably juicy flavors together in one single fruit chew.

The unique two-in-one pack includes one chew that fuses Strawberry and Watermelon flavors, and another that combines Blue Raspberry and Lemonade flavors, delivering a mouthwatering taste.

“We know consumers’ taste preferences are constantly evolving, and new flavor trends are shaping the industry,” said Desi Okeke, senior brand manager, Starburst. “We are always listening to our fans, and they love it when two flavors come together in confections.”

This isn’t the first time Starburst has launched a new product based on consumer demand and preferences. In 2017, the brand introduced its successful All Pink pack after people were asking for more pink chews on social media. The brand re-released the limited time offer in 2018 after an overwhelmingly positive response.

Okeke added, “We are excited to introduce this fun variety and give our fans a new way to enjoy Starburst.”

Starburst Duos are available at major retailers nationwide in 2.07-oz Single Packs (MSRP $0.99 cents) and 14-oz. Laydown Bags (MSRP $3.19).  The new product launch will be supported with a campaign this summer featuring digital, PR and in-store support.