DENTON, Texas — Sally Beauty Holdings announced that it has named Kevin Metz vice president of ecommerce and Vanathy Lakshmi as vice president of digital product. Both hires follow Sally Beauty’s previously announced investment in talent and capabilities in digital commerce as part of its transformation.

“We are thrilled to add Kevin and Vanathy to the team to start leveraging their extensive expertise in ecommerce as Sally Beauty continues its digital transformation.  They will take us to the next level in our drive for a consumer-driven digital environment that operates seamlessly in partnership with our stores and supply chain,” said Chris Brickman, chief executive of Sally Beauty Holdings.

Metz will lead the ambitious growth plan of all North American digital commerce businesses. This includes the websites for Sally Beauty and Cosmo Prof , mobile apps, portals, integrations with physical retail stores and third-party online marketplaces. Metz comes to Sally Beauty with two decades of experience in helping organizations build digital commerce capabilities that led to increased revenue while maximizing customer engagement and loyalty. He was most recently chief marketing and digital officer with Stuller, following e-commerce leadership positions at Ulta Beauty, Yankee Candle and Cache.

As vice president of digital product, Lakshmi will be responsible for the digital guest experience and digital product roadmap across all Sally Beauty Holdings digital activities. Lakshmi

joins Sally Beauty with more than 10 years of experience in in-store and online product management. She also has a proven track record of growing customer retention through mobile-first strategies. Lakshmi was most recently senior. director of Digital Product at Walmart, following extensive digital product leadership experience at Pier One, Academy Sports, and Frontgate.