RALEIGH, N.C. — Coca-Cola and CVS/pharmacy are among the participants in the Fit Family Challenge, a healthy living initiative launched in North Carolina.

Coca-Cola Bottling Co. Consolidated said that North Carolina Gov. Pat McCrory joined with Coca-Cola, CVS, Carolina, Piedmont and Charlotte Parent magazines on Tuesday to kick off the effort, a free program open to all North Carolina families.

“I fully support the 2015 North Carolina Fit Family Challenge,” McCrory said in a statement. “I encourage families within North Carolina to register for this fantastic program and get out and get moving.”

To participate in the Fit Famiy Challenge and become eligible to win prizes, consumers enroll at MyFitFamilyChallenge.com. From there, families can start tracking their activity, eating habits and hydration levels to earn points, based on participation, for a chance to win prizes during the challenge period, April 21 to June 15.

“Coca-Cola is committed to promoting healthy, active lifestyles, and the Fit Family Challenge is one of the many ways we partner to bring wellness initiatives to North Carolinians,” stated Lauren Steele, senior vice president of corporate affairs, Coca-Cola Bottling Co. Consolidated, the nation’s largest independent Coca-Cola bottler. “We are very excited to kick off the first-ever statewide Fit Family Challenge in North Carolina.”

Challenge participants also receive additional wellness support via blogs, expert advice, tips and information on free exercise classes through the Parent magazines websites.

“CVS/pharmacy is committed to helping people on their path to better health, so we are pleased to support the Fit Family Challenge again this year by raising awareness about the importance of exercise, a well-balanced diet and getting enough rest,” commented David Purdy, area vice president for CVS/pharmacy.