JACKSONVILLE, Fla. — Creme of Nature has introduced its new and improved Certified Natural Ingredients product line of three natural ingredient families.

The hair care brand said the enhanced line includes the Coconut Milk collection, which detangles and conditions; the Mango & Shea Butter collection, which is ultra-moisturizing; and the Acai Berry & Keratin collection, formulated for strengthening.

Creme of Nature Certified Natural Ingredients hair care is a line of shampoos, conditioners, leave-in conditioners and a treatment masque that caters to all hair types, using the best certified natural ingredients, according to the company.

The Coconut Milk collection, infused with certified natural coconut oil to soften and improve manageability, includes Creme of Nature Detangling and Conditioning Shampoo with Coconut Milk ($4.99, 12 oz.), Detangling and Conditioning Conditioner with Coconut Milk ($4.99, 12 oz.) and Coconut Milk Leave-In ($4.49, 8.45 oz.).

Infused with certified natural mango, which conditions and protects while certified natural shea butter moisturizes and softens, the Mango & Shea Butter collection features Creme of Nature Ultra-Moisturizing Shampoo with Mango and Shea Butter ($4.99, 12 oz.), Ultra-Moisturizing Conditioner with Mango and Shea Butter ($4.99, 12 oz.) and Mango & Shea Butter Leave-In Conditioner ($4.49, 8.45 oz.).

Acai Berry & Keratin, for strengthening, aids in hair repair while certified natural acai berries help prevent damage, the company said. The collection includes Creme of Nature Strengthening Shampoo with Acai Berry & Keratin ($4.99, 12 oz.) and Strengthening Hair Masque with Acai Berry & Keratin ($1.79, 1.75 oz.).

“More than ever, we are working hard to improve our formulas and deliver products that our consumers can rely on using the best quality natural ingredients available,” stated Teneya Gholston, Creme of Nature’s director of marketing. “We aim to provide both new and existing customers with top quality, innovative ingredients in all of our products and are proud of the formulations of the new Creme of Nature Certified Natural Ingredients. Not only will these new products moisturize the hair, but they will also give the hair a fresh, fruity and tropical fragrance.”