PRAIRIE DU SAC, Wis. — Mueller Sports Medicine has rolled out a new package design for its bracing, support and taping products.

The development of the new package design reflects Mueller’s continued commitment to consumer-driven marketing.

Mueller said it conducted extensive research to come up with the new packaging, which brings a fresh look and more focused offering that improves the shopping experience while delivering the information that matters most to consumers.

Brian Koons, director of marketing for Mueller, noted that the new look will make it easier for consumers to find what they are looking for at retail. “We listened to their needs and wants when it came to product information and made that a priority,” he stated.

The Mueller name also stands out more on the new package design, which helps keep the brand top-of-mind with consumers seeking these products, Koons added.

“You’ll notice that the Mueller name is more prominent on this design,” he commented. “As a trusted brand for nearly 60 years in this category, we are extremely proud of our roots, as well as our product offerings, so it was important for us to make our name and brand more visible.”

Mueller Sports Medicine’s new package design can be found on products sold at Walmart, Walgreens, CVS Pharmacy and other retailers nationwide.

Mueller’s product roster includes braces and supports, compression socks, tapes and wraps, mouthguards, athletic training kits, sports accessories, protective gear, topical analgesics and Quench Gum, among other offerings.