WARREN, N.J. — The worst of this year’s cough/cold season may be over for some people, but consumers should still be wary of respiratory ailments for the remainder of winter.

“We have seen an early and intense ramp-up of flu, RSV, colds and new COVID-19 variants. Consumers may have already experienced the impact of winter illnesses this year, but it’s important to note that we could still see cases in the coming months, until temperatures start to warm up again. It’s important for people to have the right medicine in their cabinet to treat these symptoms, as well as practice good handwashing and other habits to help keep your family safe,” notes Sameer Rabbani, marketing lead for Haleon respiratory health.

He says that wellness remains top of mind for many consumers. “One of the best ways to feel your best and to stay well, even during a challenging flu season, is to look for warning signs, which can ultimately help prevent illness. To prepare for this year’s flu season, try to avoid close contact with people who are sick and, if possible, stay home when you are sick. It’s so important to rest and recover to prevent spreading illness, and we often forget this. You should also cover your mouth and nose when coughing and sneezing and wash your hands regularly. I also advise my friends, family and loved ones to stock up their medicine cabinets (there is nothing worse than feeling sick and then realizing you don’t have what you need to help relieve symptoms). My favorite medicine cabinet must-have is, unsurprisingly, Theraflu Flu Relief Max Strength, Theraflu’s newest cold and flu product, along with some of Haleon’s other over-the-counter respiratory products.”

Rabbani points out that Theraflu Flu Relief Max Strength provides powerful flu symptom relief without a prescription. Its maximum-strength formula provides up to six hours of relief from the worst flu symptoms, such as fever, body ache, headache, cough and sore throat pain. The O-T-C availability makes the product easy to access for whenever those flu symptoms may strike. Theraflu Flu Relief Max Strength is available in different formats and flavors, including soothing hot liquids, syrups and caplets. There’s an option for everyone.

He points out that social media can be a great source of information on O-T-C remedies. “In the digital age, people get lots of their information on social media, and it influences people. We look to our peers, family and friends for recommendations, and the way we do this is often through social media. The same can be said in the cough/cold market: Social media can influence behaviors, mindsets and choices.”

Rabbani continues, “We are very excited and proud to welcome Theraflu Flu Relief Max Strength to our world-class portfolio of brands that people know and trust. This new product helps cement our mission to deliver better everyday health with humanity. With this new product, we hope that more people are able to access relief and feel better for longer.”