NEW YORK — Returning as the exclusive category advertiser for the 2017 Super Bowl, Anheuser-Busch plans to spotlight four of its beer brands — including a newcomer to the NFL championship game, Busch.

Anheuser-Busch said Wednesday that it’s scheduled to have at least three full minutes of advertising in Super Bowl LI — including its Budweiser, Bud Light and Michelob Ultra brands, along with Busch — complemented by a robust digital strategy.

Busch makes its Super Bowl debut this year.

The official beer of the NFL, Bud Light will debut a new 60-second Super Bowl spot as part of a larger campaign tied to the brand’s role in building friendships over beers, the company said. The Bud Light campaign is anchored by the brand’s newly announced 2017 tagline, “Famous Among Friends.”

Anheuser-Busch said Budweiser will draw inspiration from the story of its founder, Adolphus Busch, to mark the brand’s 141 years and 101 commercials aired over the years during the Super Bowl.

Now entering its second Super Bowl, Michelob Ulta will continue to highlight people embracing an active and social lifestyle. A new 30-second TV spot will continue the brand’s “Brewed for Those Who Go the Extra Mile” campaign for a second year.

And in joining the Super Bowl lineup for the first time, Busch — the leading beer brand in the value segment — will introduce itself to a new generation of beer drinkers, drawing on decades of equity as a brand that stays true to its name, according to Anheuser-Busch.

The Anheuser-Busch commercials will mark the company’s 28th straight year in the Super Bowl. Several of the spots and campaigns will be released on digital platforms before the Fox TV broadcast of the game, which is being held at NRG Stadium in Houston on Feb. 5.

“The Super Bowl has become one of those increasingly rare cultural moments in time when consumers anticipate and talk about the commercials as much as the event itself,” stated Marcel Marcondes, vice president of marketing at Anheuser-Busch. “For Super Bowl 51, we are not just creating ads for the game, but kicking off strategic creative campaigns for the year. For that reason, we’re debuting new work that we believe will resonate before, during and long after game day.”