Apple & Eve created Cool Waters based on the movement toward healthier lifestyle habits for kids and parents alike. Consumers at large are drinking more water and low-to-no calorie beverages, and parents specifically seek out lower sugar, simpler, and ‘free-from’ options for their kids. Cool Waters fits right in with the modern family grocery list. It’s convenient to grab and go, and each box contains only three to four grams of sugar and 15-20 calories.

Cool Waters is also certified USDA organic, non-GMO beverage and made with no artificial sweeteners, colors or flavors. It comes in three kid-favorite flavors: Strawberry, Cherry, and Tropical Punch. Made with the “always on the move” family in mind, kids will enjoy the refreshing taste from soccer practice to school lunch and everywhere in between.

“Apple & Eve is excited to introduce Cool Waters – a better-for- you hydration drink with simple ingredients that kids will love and parents will approve of,” said Seth French, president of Lassonde Pappas. “We want to provide our consumers with different options that will help them lead healthier lives, and Cool Waters is a great new product from a brand they can trust.”

As of January 2019, Cool Waters is available in select stores, with plans to expand across the U.S. Kids’ favorite new beverage will be available in an 8-count multipack with 6.75oz juice boxes.