WILMINGTON, Del. — AstraZeneca has launched Fit2Me, a free diet and lifestyle support program that allows people with type 2 diabetes to create a personalized care plan.

The drug maker said Wednesday that Fit2Me marks the first multiplatform, customizable diabetes platform offered in the suite of AstraZeneca patient support programs.

AstraZeneca also noted that Fit2Me is the only diabetes support program to offer the guidance and encouragement of digital coaches who help users through the process and celebrating successes along the way.

Using an interactive gaming platform to design and implement their personalized plans, people make meal and exercise choices and trade-offs custom fit to their preferences. In addition, Fit2Me has a database of more than 10,000 diabetes-friendly recipes and over 500 physical activities and exercises.

"We launched Fit2Me with the understanding that type 2 diabetes is a multifaceted, progressive disease that requires customized approaches to treatment management," stated Topher Brooke, vice president of U.S. diabetes at AstraZeneca. "In addition to our diverse portfolio of diabetes treatments, AstraZeneca has a long-term commitment to putting patients first and providing people with custom fit diabetes solutions like Fit2Me to help them better manage their condition today and in the future."

Fit2Me focuses on four key areas of diabetes management: food, activity, support team and treatment support. The program has a database of more than 10,000 diabetes-friendly recipes, based on criteria from the American Diabetes Association. After providing their likes and dislikes when it comes to cuisine and ingredients, individuals receive their own customized recipe selections allowing them to pick a single meal or create a weekly meal plan.

Fit2Me’s database provides more than 500 physical activities and focused exercises, most of which have videos with step-by-step instructions. Users can customize a personal activity program based on their activity level and preferences, with exercises covering lifestyle, cardio, strength and flexibility.

In addition, Fit2Me offers each user a digital coach, whose responses to questions help plan and celebrate successes. The program gives users the opportunity to select from a number of digital coaches to ensure they’re paired with the one that is best-suited to motivate them. The program also includes treatment and appointment reminders, blood sugar trackers, and a personalized treatment kit that includes information about type 2 diabetes and treatment options from AstraZeneca that they can discuss with their doctor.

The program, too, rewards people with type 2 diabetes for being active participants in generating positive health outcomes, offering points for visiting the site regularly and completing fun team challenges. Points can be accumulated for entry into the Fit2Me sweepstakes for chances to win prizes.