RALEIGH, N.C. — Ateb Inc. this week kicked off its first branding campaign, dubbed “Driving Healthy Outcomes for Patients, Pharmacies and Payers.”
The provider of pharmacy-based patient care solutions said Tuesday that the campaign marks a new direction in its marketing as the company works to establish a brand identity and build awareness by connecting with its constituents.
As part of the overall branding campaign, Ateb’s new company logo, website and social media platforms are more closely aligned with the company’s strategic vision.
Ateb noted that the “Driving Healthy Outcomes” theme reflects the measurable health and wellness benefits that its pharmacy partners can achieve for their patients via Ateb medication adherence and transitional care solutions, as well as the beneficial outcomes for pharmacies, health plans, hospitals and health systems.
Pharmacies using Ateb’s medication synchronization solution, Time My Meds, consistently achieve increased Proportion of Days (PDC) scores and see increases in prescription counts, according to Ateb. Meanwhile, patients enrolled in Time My Meds reach above Medicare five-star PDC score thresholds for diabetes, hypertension and cholesterol, the company said.
“Driving healthy outcomes reflects our mission and benefits everyone,” stated Frank Sheppard, president and chief executive officer of Ateb. “We strongly believe pharmacy is the cornerstone to realize true savings in the new health care ecosystem. By increasing patient engagement, pharmacies are able to offer differentiated levels of care based on the needs of their patients.”
Ateb said its redesigned website, ateb.com, features a blend of technology and lifestyle design with more user-friendly navigation to enable visitors to easily explore the company’s range of solutions and benefits. Testimonials from Ateb’s pharmacy partners are also highlighted on the website.
And to engage customers, Ateb is enhancing its social media to become more transparent and educate followers on relevant issues and trends. The company noted that many of its executives speak on industry panels and serve on prominent advisory boards, and its talented team — comprising experts in the fields in which they served — includes seasoned pharmacists with firsthand knowledge of pharmacy operations and an understanding of the challenges that their clients face.
“We are very excited about the new campaign and website, as these communication vehicles better represent our brand, our mission and our capabilities, as well as the benefits we provide to our partners,” added Debbie Sheppard, vice president of sales and marketing for Ateb. “By increasing customer engagement through social media platforms, Ateb is well-positioned to identify the needs of our customers so we may continue to offer best-in-class service and solutions.”