WESTMINSTER, Colo. — Ball Corp. has become a Proud Sustainability Partner of the Los Angeles Chargers. The partnership will include community engagement, increased use of aluminum beverage packaging, and game day activations to improve recycling processes and education.
The partnership, which features both organizations’ commitment to advancing sustainability in sports and entertainment, builds on Ball’s position as the official Infinitely Recyclable Aluminum Packaging Partner of SoFi Stadium. SoFi Stadium will feature the company’s infinitely recyclable Ball Aluminum Cup™ for draft beer and cocktails. The Chargers will use the cups at team training facilities, camps and on game days. Additionally, the partnership will allow the organizations to create local sustainability awareness events, targeted community recycling improvements and educational programming.
“We are excited to partner with the Los Angeles Chargers around our shared commitment to advancing sustainability in sports and entertainment,” said Ball Corporation Chairman and CEO John Hayes. “This partnership is an opportunity to implement real-world solutions to the packaging waste crisis by increasing use of infinitely recyclable aluminum cans, cups and bottles and making recycling easy for teams and fans. We look forward to working with the Los Angeles Chargers to make an impact at SoFi Stadium and within the broader Los Angeles community.”
“The Chargers have a long history of both advocating for and implementing recycling programs that not only address the nation’s long standing packaging waste crisis, but also aim to modify behavior in an effort to help preserve our planet for future generations,” said Los Angeles Chargers President of Business Operation A.G. Spanos. “We couldn’t be more pleased to partner with Ball Corporation, an industry leader and innovator with a shared vision as it pertains to sustainability, to create local awareness, encourage even greater recycling in the community and provide the newest innovations in aluminum packaging to our fans at all Chargers events.”
Ball, a leader in cutting-edge aluminum beverage packaging, as well as climate monitoring and weather forecasting technologies through the Ball Aerospace business, has made sustainability foundational to its business, operations and products. This partnership builds on Ball’s success in developing and piloting the lightweight Ball Aluminum Cup™ in sports and entertainment venues. The cup, a direct response to growing consumer preference for more sustainable products, debuted in 2019 at the former Pepsi Center, now Ball Arena. It is also available at the University of Colorado Boulder’s Folsom Field, Allegiant Stadium in Las Vegas, select restaurant properties and retailers, and for purchase on Amazon.
Throughout the life of the partnership, Ball and the Los Angeles Chargers will develop and implement fan-facing activities in and around SoFi Stadium and focus on educational and recycling infrastructure programs for the surrounding local community to celebrate and encourage aluminum recycling – an everyday sustainable choice for consumers and a cornerstone of making a circular economy a reality.