SHELTON, Conn. — Edgewell Personal Care announced today the availability of their newest innovation, Banana Boat Simply Protect Sunscreen, and the expansion of their sunscreen stick portfolio in mass, grocery and drug retailers nationwide.

Banana Boat’s 2018 line of products.

The new Banana Boat Simply Protect products are said to be formulated with 25% fewer ingredients, are made without oxybenzone or parabens and contain no added oils or fragrances. To provide offerings for the entire family, Simply Protect products are available in sport, kids and baby formulations and are offered in both lotion and spray formats to meet the preferences of all Banana Boat customers.

“When it comes to sun protection, every family has different preferences, which is why we’re especially excited about the launch of Banana Boat Simply Protect Sunscreen,” Anastasia Tobias, senior brand Manager of Banana Boat brand sunscreens said in a statement. “We know families are interested in sunscreen without any extra ingredients like dyes or perfumes – but with the same trusted protection Banana Boat has always provided. We’re excited to enhance our Kids and Baby portfolio with the new Simply Protect offerings, which will replace our existing Kids and Baby Tear-Free Sting-Free products.”

She added that this new formulation provides SPF 50+ broad spectrum UVA/UVB protection and is sweat and water resistant (up to 80 minutes). “Additionally, since Banana Boat knows that fun can happen anytime and anywhere, we’ve tested our products to stay on in seven real life conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees.”

In addition to the launch of Simply Protect, Banana Boat is enhancing their selection of on-the-go sunscreen sticks with the Banana Boat Sport and Kids Sport Sticks with PowerStay Technology. The sunscreen stick formulas are lightweight and have a wider format for easier application, ideal for sport enthusiasts.

“As a dermatologist, I know the importance of an effective sun care regimen and always look forward to learning about the latest Banana Boat products,” said Dr. Julie Karen, NYC-based board-certified dermatologist and consultant to EPC.

“I was excited to hear about the Simply Protect products. The minimal ingredient formula is something that I feel will be very appealing to my patients, especially to those that are searching for products they can trust to protect their entire family, without any extra oils or fragrances. As a mom of three active young kids, I’m also excited about the sunscreen sticks because they provide on-the-go protection and allow for quick and easy application when we are on the move,” Karen added.