NEW YORK — Bio-Oil, the brand known for Bio-Oil Skincare Oil, its best-selling stretch mark and scar treatment oil, has launched Bio-Oil Dry Skin Gel, a unique gel-to-oil intensive moisturizer specifically formulated for dry skin. This marks the brand’s first new product launch in more than 30 years.

Said by the company as a new way to treat dry skin, Bio-Oil Dry Skin Gel is comprised of 87% oil, including many of the skin soothing emollients and humectants also found in the original Bio-Oil Skincare Oil. Unlike traditional lotions, creams and body butters that are made primarily from water, and simply evaporate when they come in contact with the skin, Dry Skin Gel’s breakthrough texture instantly absorbs and locks in moisture to effectively treat dry skin and the unwanted symptoms associated with it such as redness, flaking, irritation and itching.

“Traditional dry skin products are made with water, about 80% water. Water gets repelled by the skin. So when you put on a cream you often get this cold sensation. People think creams are cold, but the cream is at the same temperature as everything in the room. It’s just that the water in the cream evaporates on contact with your skin because it’s being repelled and creates a cooling sensation,” said the company’s owners, research directors and brothers, Justin and David Letschert. “So all the water in the cream is inactive. It’s not helping to solve your dry skin problem. So we said: let’s get rid of the water. And what do we replace it with? Oil, obviously, because oil locks in moisture.”

Dry Skin Gel will be available in three sizes: 6.7 oz ($19.99), 3.4 oz ($11.99), 1.7 oz ($6.99) at mass market retailers, drugstores and online distributers in the United States as of October 2020.