BROOKLYN, N.Y. — Applied Biological Laboratories, a New York-based biotechnology company, launched Biovanta in 2020. Biovanta is said to be proven superior to other leading products at controlling upper respiratory inflammation.

“Biovanta harnesses the power of nature and science to deliver the latest breakthrough in respiratory health,” says Joseph Juliano, vice president of sales and marketing at Biovanta. “In peer-reviewed scientific studies, Biovanta proved to be superior to leading over-the-counter drugs at controlling upper respiratory inflammation, the cause of cold symptoms. Biovanta is the only naturally derived cold product scientifically proven to treat the underlying cause of cold symptoms and clinically proven to provide symptomatic relief. Biovanta is proven in third-party, blind, placebo-controlled scientific studies to be superior to leading products, including common O-T-C drugs at controlling upper respiratory inflammation, the cause of cold symptoms. Some drug products can mask symptoms for a short time but do nothing to treat underlying inflammation.”

Juliano says consumers are looking to be more proactive about their respiratory health and are looking for products they can use once they start feeling sick. “Additionally, ‘natural’ solutions continue to resonate with today’s health and wellness consumer.” He adds that word of mouth and recommendations continue to be a powerful tool to drive trial and awareness. Brands in the cough/cold market with a strong social media presence will continue to win with the consumer.”

He notes that Biovanta has been scientifically proven to:

• Modify inflammatory pathways underlying all major cold symptoms.
• Strengthen the nose and throat lining, which contain potential viral entry points, bolstering barrier or mucosal immunity.
• Provide immune-strengthening relief from cough, sore throat, runny nose and ­congestion.

Juliano points that after a very strong cough/cold season Biovanta will be launching Biovanta New & Improved and Biovanta Immunity. “Biovanta’s vision is to lead the upper respiratory continuum through both over-the-counter and drug-fee clinically and scientifically proven 100% Natural products. Biovanta New and Improved is the only clinically and scientifically proven 100% Natural Multi-Symptom Cold Brand. Biovanta New and Improved is available in 3 varieties: Spray, 24 count Lemon Honey lozenges, and Cherry lozenges,” he explains. Juliano adds that Biovanta Immunity is the only clinically and scientifically proven natural drug free cough/cold product. Biovanta Immunity is available in a Spray and a 24 count of Elderberry lozenges.

“Portable and convenient, Biovanta is available as a throat lozenge in three flavors — Lemon & Honey, Tart Cherry and Green Apple — or in an on-the-go 10 mL spray. Since Biovanta contains only natural ingredients (including the aspirin), the spray has a unique dual-­head format. Both the spray and lozenges retail for $16.99 and are available at most CVS, Walgreens and other select retailer locations.”