PP_1170x120_10-25-21

Boots to launch in Indonesia

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DEERFIELD, Ill. – Walgreens Boots Alliance (WBA) announced that its affiliate Boots International has signed an agreement to form a store development partnership with PT Mitra Adiperkasa Tbk (MAP), a leading lifestyle retailer in Indonesia.

WBA logoUnder the terms of the agreement, together the two companies will create a Boots branded pharmacy-led, health and beauty retail business in Indonesia. The first stores are expected to open in the second half of calendar year 2020.

“We are delighted to launch our partnership with MAP. Indonesia is a market with great potential and MAP is a leading retail brand with local insights, and they have demonstrated excellent standards of brand representation across multiple channels,” said Jacobo Caller, senior vice president and managing director of International Retail, WBA. “We believe that, together with our partner, we can achieve sustainable growth, expand our legendary Boots brand footprint into one of the world’s most populated countries. We look forward to bringing our health and wellbeing product and service offering to Indonesian consumers, and meet their growing appetite for a differentiated retail pharmacy shopping experience.”

“Boots is a great addition to our diversified brand portfolio, which will help MAP further unleash the power of its 360° retailing strategy,” said V.P. Sharma, group chief executive officer of MAP. “We are confident that the combination of Boots cutting-edge products together with MAP’s solid competitive advantages will elevate the unique Boots experience to a whole new level in Indonesia. We will be tapping synergies from the MAP Group including collaboration with MAP Club as well as our chain of department and specialty stores to gain access to the best locations for Boots in Indonesia,” he added.


ECRM-08-202222

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