Bud Light launches new commercial honoring NFL fans

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NEW YORK — Bud Light, the Official Beer sponsor of the NFL, announced a new 2-minute TV commercial, “Cardboard Fan”, paying homage to the cardboard cutout fans of 2020, airing on Sunday, October, 18.

From the NBA to the MLB and beyond, sports leagues are finding new ways to engage fans to cheer on their favorite team. From no fans, virtual fans and, of course, cardboard cutouts — leagues are changing the way fans show up to support.

The commercial shows the epic journey of one Giants fan’s cardboard cutout to find Bud Light. Watch the spot to see how he conquers escaping the stadium and making it back home.


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