Rolling out this month to Walgreens, CVS Pharmacy, Walmart, Target, Kroger and other retailers nationwide, the new lip balm line lip is formulated with natural colloidal oatmeal and cold-pressed fruit oil to provide soothing, long-lasting moisture and pure hydration, Carma Labs said.
“As the first natural lip balm item in our product portfolio, we certainly hope that Carmex Comfort Care will attract a new user to the Carmex brand,” stated Jona Mancuso, vice president of marketing at Carma Labs.
Also formulated with antioxidant-rich, cold-pressed cranberry seed oil, the lightweight Carmex Comfort Care lip balms feature a user-friendly wide applicator and come in a variety of flavors, including Mixed Berry, Sugar Plum and Watermelon Blast. They carry a suggested retail price of $1.99.
“Colloidal oatmeal is a key ingredient in topical beauty products today because it’s an excellent, natural skin moisturizer,” according to New York dermatologist Neil Sadick, M.D. “In addition to softening benefits, colloidal oatmeal possesses antioxidant and anti-inflammatory properties that are ideal for sensitive, dry skin, especially on the lips. While the colloidal oatmeal and other natural ingredients restore and maintain moisture, its smoothing and softening properties help keep lips looking young and beautiful.”