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Study: CeraVe helps consumers find the winter itch fix

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NEW YORK — According to recently released results from a CeraVe survey conducted online by Harris Poll among 2,000 U.S. adults, 83% of Americans say their skin feels different in winter than it does during the rest of the year, with six in 10 going as far as calling it “unhealthy” during the season. With dryness (77%) and itchiness (41%) ranking among the top skin descriptors during winter, it’s no wonder that Americans are left searching for relief, which is why CeraVe is helping Americans find their winter itch fix this Winter Skin Relief Day, January 8.

According to the survey, dryness (69%), itchiness (51%) and redness (24%) are the most bothersome skin discomforts during the colder months. While 79 percent of Americans say their skin feels better after completing their skincare routine, more than one-quarter (26%) don’t adapt their routine for the winter months, which board-certified dermatologist Dr. Shari Marchbein considers essential for anyone looking to relieve dry, itchy skin.

“One of the most common concerns I hear from patients during the winter months is itchiness, which is often the result of severely dry skin,” said Dr. Marchbein. “To help combat itchy skin, I always recommend adjusting a regular skincare regimen with richer products, like CeraVe Healing Ointment and Moisturizing Cream, which offer more intense moisturizing benefits that the skin needs during the colder months.”

Although 64% of Americans say they are likely to see a dermatologist during the winter, 25% don’t use a moisturizer, proving that while Americans want healthier skin, many are not taking the steps needed to achieve it. Still, skipping out on a proper skincare routine isn’t the only winter mishap. The below survey findings reveal people are not mindful of other factors that are troubling their skin, including:

  • Half of Americans (50%) admit to taking more hot showers during the winter months, but only one-quarter (25%) realize that the hot showers they are taking can contribute to itchy skin.
  • While nearly one-third of Americans (31%) acknowledge that clothing material can contribute to itchiness, 19% won’t avoid specific clothing materials during the winter, despite the risk of itch.
  • Moreover, 57% admit to wearing wool, a material commonly described as itchy, during the winter.

Since dry skin may not be completely avoidable, CeraVe is here this winter with products that will help fix the itch by rehydrating and protecting the skin’s barrier, while relieving skin from the drying effects of winter.

“The skin is at the forefront of a lot of harsh elements during the winter months and we know people are concerned with the condition of their skin and the discomforts dry skin can ignite,” said Derrick Booker, vice president of marketing. “Whether it is a moisturizer for daily use, an ointment or an itch-relief product to intensify a skincare routine, CeraVe offers a wide range of products that contain three essential ceramides to help seal in moisture and seal out impurities, protecting skin even during the harsh winter conditions.”

CeraVe offers a wide variety of therapeutic skincare products that are developed with dermatologists and contain an exclusive combination of ceramides 1, 3 and 6-11, which are essential to restoring and maintaining the skin’s natural barrier. CeraVe® products utilize patented Multi Vesicular Emulsion (MVE) Technology, which releases key ingredients into the skin slowly over 24 hours, allowing them to absorb into the skin to repair, restore and retain the skin’s natural barrier.


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